A creator-led education movement

A creator-led education movement

Teaching a generation how to understand the algorithm
behind their screen.

Teaching a generation how to understand the algorithm behind their screen.

Attention Literacy is a creator-led education movement helping young people, parents, schools, and communities understand social media, algorithms, and the fight for human attention.

Attention Literacy is a creator-led education movement helping young people, parents, schools, and communities understand social media, algorithms, and the fight for human attention.

Join The Movement

Join The Movement

Mission

Mission

Why attention literacy exists

Young people are growing up inside digital environments designed to capture attention, shape behavior, and keep them scrolling. Attention Literacy exists to help students and communities understand those systems instead of being unconsciously shaped by them.

Young people are growing up inside digital environments designed to capture attention, shape behavior, and keep them scrolling. Attention Literacy exists to help students and communities understand those systems instead of being unconsciously shaped by them.

Young people are growing up inside digital environments designed to capture attention, shape behavior, and keep them scrolling. Attention Literacy exists to help students and communities understand those systems instead of being unconsciously shaped by them.

We’re equipping young people with the tools to build a healthier relationship with technology. Social media is not going away, and it is not inherently bad. But young people need to understand how these platforms work so they can use technology intentionally instead of being controlled by it.

We’re equipping young people with the tools to build a healthier relationship with technology. Social media is not going away, and it is not inherently bad. But young people need to understand how these platforms work so they can use technology intentionally instead of being controlled by it.

We’re equipping young people with the tools to build a healthier relationship with technology. Social media is not going away, and it is not inherently bad. But young people need to understand how these platforms work so they can use technology intentionally instead of being controlled by it.

Join The Movement

Creator-Led

Creator-Led

Founded by Conner Mather

Hi, I'm Conner, a 21-year-old who's spent the last few years building a life on social media. By 18, I had grown millions of followers and seen firsthand how powerful these platforms can be. I love social media, but I've also seen how it silently shapes people (especially our youth) in ways they don't even notice.

This is why I started Attention Literacy. Right now, teens spend 6 to 8 hours a day online, yet schools barely talk about how to use social media well. We teach CPR. We teach driver’s ed. But we’re not teaching students how to stay mentally healthy in the digital world they navigate daily?

We partnered with Wiz Learning to create Attention Literacy, a one week middle school and high school curriculum designed to help students navigate the digital world in a healthier, more intentional way. This isn't about banning phones or blaming apps. The problem is most users don't realize they're in control of the experience they're having. They're curating their own mental health without even knowing it.

I've lived both sides of this system, as the 15-year-old glued to a screen and as the creator producing content seen by millions. I know what people aspire to, and I know what it costs. If we don’t teach kids how to use social media consciously, they’ll keep consuming unconsciously, and suffer for it.

Let me put this into perspective for you. Nearly half of U.S. teens feel addicted to social media. Teens with 4+ hours/day screen time are twice as likely to report anxiety or depression. The average teen now spends 49 hours/week on social media. 1 in 10 spend over 80 If you’ve ever compared yourself to a filtered photo or worried about someone you love disappearing into their screen, you know this matters. Support the movement. Join educators, creators, and policymakers bringing this to life.

-Conner

-Conner

-Conner

Conner Mather

Conner Mather

Founder, Attention Literacy

Founder, Attention Literacy

Live Momentum

Live Momentum

Where the Movement Stands

Where the Movement Stands

Where the Movement Stands

Real progress, tracked in real time. This is where Attention Literacy is reaching young people right now.

Real progress, tracked in real time. This is where Attention Literacy is reaching young people right now.

Live Tracker

Live Tracker

3 Active Regions

3 Active Regions

50,979 Supporters

50,979 Supporters

GLOBAL REACH

GLOBAL REACH

PILOT REGION

PILOT REGION

Virginia, USA

Pilot Region

Arizona, USA

Pilot Region

Ghana, West Africa

Pilot Region

Virginia, USA

Pilot Region

Arizona, USA

Pilot Region

Ghana, West Africa

Pilot Region

Ghana, West Africa

Pilot

Pilot rollout this fall

Milestones

Milestones

Pilot Rollout

Virginia, Arizona & Ghana

Fall 2026

Fall 2026

Online Supporters

And growing every day

50,000+

50,000+

Endorsed by Snapchat

Attention Literacy has been endorsed by the Snapchat Platform Safety team

Endorsed

Endorsed

Partnership

Bridging the digital divide

Computers 4 People

Computers 4 People

Official Partner

Computers 4 People

Backed by Creators

Backed by Creators

Supported by Creators

Supported by Creators

James Dumoulin

@SchoolofHardKnocks

Co-founder of School of Hard Knocks, a media platform of over 25M+ followers worldwide. James supports Attention Literacy's mission to help young people better understand the digital world and the content influencing their lives.

James Dumoulin

@SchoolofHardKnocks

Co-founder of School of Hard Knocks, a media platform of over 25M+ followers worldwide. James supports Attention Literacy's mission to help young people better understand the digital world and the content influencing their lives.

Bryan Johnson

@BryanJohnson

Founder of Blueprint and the Don't Die movement, Bryan is a leading advocate for intentional living and human well-being. His support for Attention Literacy reflects a shared commitment to helping people make more conscious decisions in an increasingly digital world.

Bryan Johnson

@BryanJohnson

Founder of Blueprint and the Don't Die movement, Bryan is a leading advocate for intentional living and human well-being. His support for Attention Literacy reflects a shared commitment to helping people make more conscious decisions in an increasingly digital world.

Manlikeissac

@Manlikeissac | 10M+ combined followers

Social media creator known for his comedic content and influence among younger audiences. Through his support of Attention Literacy, Isaac is helping bring awareness to the impact of social media on young people's perspectives, behaviors, and everyday lives.

Manlikeissac

@Manlikeissac | 10M+ combined followers

Social media creator known for his comedic content and influence among younger audiences. Through his support of Attention Literacy, Isaac is helping bring awareness to the impact of social media on young people's perspectives, behaviors, and everyday lives.

Jamey Carrington

@JameyCarrington | 1M+ combined followers

Jamey's quote - "We are what we consume. Not only do we have to be mindful about what we feed our bodies, but also what we feed our minds. If we don't take the initiative to understand and define these algorithms, then eventually they will define us and end up being one of the sole reasons we are witnessing one of the most depressed, unfulfilled, and lonely generations in the US."

Jamey Carrington

@JameyCarrington | 1M+ combined followers

Jamey's quote - "We are what we consume. Not only do we have to be mindful about what we feed our bodies, but also what we feed our minds. If we don't take the initiative to understand and define these algorithms, then eventually they will define us and end up being one of the sole reasons we are witnessing one of the most depressed, unfulfilled, and lonely generations in the US."

Ali Khalil

@ItsWithAli | 7M+ combined followers

Creator known for his viral comedy sketches about school, friendships, and everyday life, reaching millions of viewers across social media. Ali's support for Attention Literacy helps bring the conversation around digital awareness directly to the generation growing up on these platforms. Ali's quote - "This is very important"

Ali Khalil

@ItsWithAli | 7M+ combined followers

Creator known for his viral comedy sketches about school, friendships, and everyday life, reaching millions of viewers across social media. Ali's support for Attention Literacy helps bring the conversation around digital awareness directly to the generation growing up on these platforms. Ali's quote - "This is very important"

Hayden & Edwin Smalley

@TheGuy | 3M+ combined followers

Hayden's quote - "Doom scrolling runs a lot of today's youth. Empowering and educating them to take back control of their feeds to ensure their time and mental health is protected is essential for the future."

Hayden & Edwin Smalley

@TheGuy | 3M+ combined followers

Hayden's quote - "Doom scrolling runs a lot of today's youth. Empowering and educating them to take back control of their feeds to ensure their time and mental health is protected is essential for the future."

Lautaro Papalardo

@Lautaro Papalardo | 2M+ combined followers

Argentinian content creator and medical student known for sharing travel, lifestyle, and educational content with millions across social media. Lautaro's support for Attention Literacy helps extend the movement internationally, encouraging young audiences to think critically about the digital content they encounter every day.

Lautaro Papalardo

@Lautaro Papalardo | 2M+ combined followers

Argentinian content creator and medical student known for sharing travel, lifestyle, and educational content with millions across social media. Lautaro's support for Attention Literacy helps extend the movement internationally, encouraging young audiences to think critically about the digital content they encounter every day.

Adrian Dimaculangan

@AdrianDimaculangan | 1M+ combined followers

Digital entrepreneur and founder of Digital Creator U, focused on teaching others how to build and grow online businesses. Adrian's support for Attention Literacy reinforces the importance of understanding how digital platforms work and empowering young people to become intentional creators rather than passive consumers.

Adrian Dimaculangan

@AdrianDimaculangan | 1M+ combined followers

Digital entrepreneur and founder of Digital Creator U, focused on teaching others how to build and grow online businesses. Adrian's support for Attention Literacy reinforces the importance of understanding how digital platforms work and empowering young people to become intentional creators rather than passive consumers.

The Program

The Program

Education for the attention economy

Education for the
attention economy

Education for the attention economy

Attention Literacy is a one week, frictionless middle and high school curriculum designed to improve the digital health of students navigating today’s digital world. The curriculum is built by creators who understand these platforms from the inside, and developed and backed by educational professionals and researchers.

Attention Literacy is a one week, frictionless middle and high school curriculum designed to improve the digital health of students navigating today’s digital world. The curriculum is built by creators who understand these platforms from the inside, and developed and backed by educational professionals and researchers.

Schools

Churches

Youth organizations

Community Leaders

Social media awareness

Understanding the platforms that shape daily life.

Social media awareness

Understanding the platforms that shape daily life.

Algorithms & attention

How recommendation systems decide what you see.

Algorithms & attention

How recommendation systems decide what you see.

Short-form content & dopamine loops

The neuroscience behind the endless scroll.

Short-form content & dopamine loops

The neuroscience behind the endless scroll.

Healthy digital habits

Building intentional relationships with technology.

Healthy digital habits

Building intentional relationships with technology.

Misinformation & online discernment

Tools to evaluate what is true and what is designed to deceive.

Misinformation & online discernment

Tools to evaluate what is true and what is designed to deceive.

Intentional technology use

Using tech as a tool, not letting it use you.

Intentional technology use

Using tech as a tool, not letting it use you.

Media & Speaking

Media & Speaking

The Movement in the Media

The Movement in the Media

Attention Literacy is already gaining traction in podcasts, on stages, and in conversations with the people shaping digital safety policy.

Attention Literacy is already gaining traction in podcasts, on stages, and in conversations with the people shaping digital safety policy.

Swipe to explore all 6 videos

Snapchat

Interview

Snapchat Interview

Sitting down with Jacqueline Beauchere to discuss platform safety and the next generation of digital citizens.

Bryan Johnson

Interview

Bryan Johnson Interview

A conversation with longevity expert Bryan Johnson on the effect of social media on youth today

U.S. Dept. of Health

Podcast

Surgeon General Podcast

Recording with the Surgeon General at the Department of Health on technology, attention, and youth wellbeing.

TEDx

TEDx Talk

TEDx Youth Talk

A TEDx Youth talk unpacking influencer culture, the attention economy, and what it means to grow up online.

VA Government

Washington, D.C.

Speaking with VA Secretary of Health and Secretary of Education

A conversation with Secretary Janet Kelly on bringing attention literacy into state education policy.

Interview

Upcoming

Debating TikTok Ban on Fox at Night w/ Trace Gallagher

Conner discusses the TikTok ban of 2025 on Fox at Night with Trace Gallagher, advocating that the platform should stay available for Americans

Promo

Upcoming

Attention Literacy promo

Do you actually have agency over your attention?

Join The Movement

The Program

The Program

Join the Movement

Be part of a generation learning to understand the algorithm behind their screen. Get updates on pilot programs, new resources, and ways to get involved.

50,000+ supporters

3 active regions

Pilot this fall

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