A creator-led education movement

A creator-led education movement

Teaching a generation how to understand the algorithm
behind their screen.

Teaching a generation how to understand the algorithm behind their screen.

Attention Literacy is a creator-led education movement helping young people, parents, schools, and communities understand social media, algorithms, digital influence, and the fight for human attention.

Attention Literacy is a creator-led education movement helping young people, parents, schools, and communities understand social media, algorithms, digital influence, and the fight for human attention.

Join The Movement

Join The Movement

In partnership with

In partnership with

Computers 4 people

Snapchat safety team

50,000+ supporters

Mission

Mission

Why attention literacy exists

Young people are growing up inside digital environments designed to capture attention, shape behavior, and keep them scrolling. Attention Literacy exists to help students and communities understand those systems instead of being unconsciously shaped by them.

Young people are growing up inside digital environments designed to capture attention, shape behavior, and keep them scrolling. Attention Literacy exists to help students and communities understand those systems instead of being unconsciously shaped by them.

Young people are growing up inside digital environments designed to capture attention, shape behavior, and keep them scrolling. Attention Literacy exists to help students and communities understand those systems instead of being unconsciously shaped by them.

We’re equipping young people with the tools to build a healthier relationship with technology. Social media is not going away, and it is not inherently bad. But young people need to understand how these platforms work so they can use technology intentionally instead of being controlled by it.

We’re equipping young people with the tools to build a healthier relationship with technology. Social media is not going away, and it is not inherently bad. But young people need to understand how these platforms work so they can use technology intentionally instead of being controlled by it.

We’re equipping young people with the tools to build a healthier relationship with technology. Social media is not going away, and it is not inherently bad. But young people need to understand how these platforms work so they can use technology intentionally instead of being controlled by it.

Join The Movement

Creator-Led

Creator-Led

Founded by Conner Mather

Hi, I'm Conner, a 21-year-old who's spent the last few years building a life on social media. By 18, I had grown millions of followers and seen firsthand how powerful these platforms can be. I love social media, but I've also seen how it silently shapes people (especially kids) in ways they don't even notice.

"I built audiences on these platforms. I know exactly how they work. Now I want every young person to know it too — so they can choose how they spend their attention instead of having it chosen for them."

— Conner Mather

Conner Mather

Founder, Attention Literacy

Conner Mather

Founder, Attention Literacy

Live Momentum

Live Momentum

Where the Movement Stands

Where the Movement Stands

Where the Movement Stands

Real progress, tracked in real time. This is where Attention Literacy is reaching young people right now.

Real progress, tracked in real time. This is where Attention Literacy is reaching young people right now.

Live Tracker

Live Tracker

3 Active Regions

50,979 Supporters

GLOBAL REACH

GLOBAL REACH

PILOT REGION

PILOT REGION

Virginia, USA

Pilot Region

Arizona, USA

Pilot Region

Ghana, West Africa

Pilot Region

Ghana, West Africa

Pilot

Pilot rollout this fall

Milestones

Milestones

Pilot Rollout

Virginia, Arizona & Ghana

Fall 2025

Online Supporters

And growing every day

50,000+

Snapchat Safety

Snapchat Safety Team endorsement

Endorsed

Partnership

Bridging the digital divide

Computers 4 People

Official Partner

Computers 4 People

Backed by Creators

Backed by Creators

Supported by Creators

Supported by Creators

  • Maya Chen

    @mayacreates

    "This movement gave me language for what I felt scrolling every day."

  • Maya Chen

    @mayacreates

    "This movement gave me language for what I felt scrolling every day."

  • Maya Chen

    @mayacreates

    "This movement gave me language for what I felt scrolling every day."

  • Maya Chen

    @mayacreates

    "This movement gave me language for what I felt scrolling every day."

  • Maya Chen

    @mayacreates

    "This movement gave me language for what I felt scrolling every day."

  • Maya Chen

    @mayacreates

    "This movement gave me language for what I felt scrolling every day."

  • Maya Chen

    @mayacreates

    "This movement gave me language for what I felt scrolling every day."

  • Maya Chen

    @mayacreates

    "This movement gave me language for what I felt scrolling every day."

  • Maya Chen

    @mayacreates

    "This movement gave me language for what I felt scrolling every day."

  • Maya Chen

    @mayacreates

    "This movement gave me language for what I felt scrolling every day."

  • Maya Chen

    @mayacreates

    "This movement gave me language for what I felt scrolling every day."

  • Maya Chen

    @mayacreates

    "This movement gave me language for what I felt scrolling every day."

  • Maya Chen

    @mayacreates

    "This movement gave me language for what I felt scrolling every day."

  • Maya Chen

    @mayacreates

    "This movement gave me language for what I felt scrolling every day."

The Program

The Program

Education for the attention economy

Education for the
attention economy

Education for the attention economy

Attention Literacy is developing educational resources for schools, churches, youth organizations, and community leaders and is currently being piloted. The curriculum is built by creators who understand these platforms from the inside.

Attention Literacy is developing educational resources for schools, churches, youth organizations, and community leaders and is currently being piloted. The curriculum is built by creators who understand these platforms from the inside.

Schools

Churches

Youth organizations

Community Leaders

Social media awareness

Understanding the platforms that shape daily life.

Social media awareness

Understanding the platforms that shape daily life.

Algorithms & attention

How recommendation systems decide what you see.

Algorithms & attention

How recommendation systems decide what you see.

Short-form content & dopamine loops

The neuroscience behind the endless scroll.

Short-form content & dopamine loops

The neuroscience behind the endless scroll.

Healthy digital habits

Building intentional relationships with technology.

Healthy digital habits

Building intentional relationships with technology.

Misinformation & online discernment

Tools to evaluate what is true and what is designed to deceive.

Misinformation & online discernment

Tools to evaluate what is true and what is designed to deceive.

Intentional technology use

Using tech as a tool, not letting it use you.

Intentional technology use

Using tech as a tool, not letting it use you.

Media & Speaking

Media & Speaking

The Movement in the Media

The Movement in the Media

Attention Literacy is already gaining traction in podcasts, on stages, and in conversations with the people shaping digital safety policy.

Attention Literacy is already gaining traction in podcasts, on stages, and in conversations with the people shaping digital safety policy.

Snapchat

Interview

Snapchat Interview

Sitting down with Jacqueline Beauchere to discuss platform safety and the next generation of digital citizens.

Virginia State

Interview

Virginia Secretary Interview

A conversation with Secretary Janet Kelly on bringing attention literacy into state education policy.

U.S. Dept. of Health

Podcast

Surgeon General Podcast

Recording with the Surgeon General at the Department of Health on technology, attention, and youth wellbeing.

TEDx

TEDx Talk

TEDx Youth Talk

A TEDx Youth talk unpacking influencer culture, the attention economy, and what it means to grow up online.

Snapchat

Washington, D.C.

Speaking at the U.S. Capitol

Speaking at the Capitol in Washington, D.C. with Wired Human about protecting youth attention at the federal level.

Coming Soon

Upcoming

Upcoming: Surgeon General Podcast

An upcoming episode with the U.S. Department of Health diving deeper into the public health angle of digital attention.

The Program

The Program

Join the Movement

Be part of a generation learning to understand the algorithm behind their screen. Get updates on pilot programs, new resources, and ways to get involved.

50,000+ supporters

3 active regions

Pilot this fall

No spam. Just updates from a movement you actually want to hear from.